• Welcome to Bombshell Wax Company, the hottest name in hair removal.
  • Jessica Johnson, the founder of Bombshell, purposely created the brand after her disappointment with mass-market, low quality waxing options
  • Bombshell Wax was created by professionals for wax professionals. Experience the difference for yourself.
  • Watch the Story of the Brand video (CLICK HERE TO WATCH VIDEO)
  • Made by fourth generation refineries in Great Britain and France, internationally renowned as the countries of origin for the world’s finest wax products. Our supplier is a family-run operation with old-world standards.
  • Since Bombshell Waxes are custom blended in small batches with an unyielding attention to detail, the quality is superior to other mass-manufactured brands.
  • Our waxes contain only the finest rosins, pure essential oils and carefully selected choice ingredients.


In 2006, Amy Aarons stood on the edge of destiny and took her leap of faith when she founded Essentials Spa & Medical Distribution. Her philosophy was simple; create a business in an industry she enjoys, help make a difference to the clients she services, the people she employees, and the life she lives.
Amy grew up a Midwest girl. Her wit and warm heart was a birth gift from her mother Mary and her unyielding work ethic inspired by her dad Gary. She graduated from Emmanuel College and her career in business/finance took her to Boston where she met her husband, and biggest fan, Brendan Aarons. She purchased the Bombshell Wax brand from Jessica Johnson (Bombshell’s original brand formulator and founder) and has a passion for bringing the world’s top waxing products paired with unparalleled advanced education.

Louis Belmonte

Chief Executive Officer

As CEO, Lou has championed an approach to the business that provides convenient access to products, solutions, and advanced education for plastic surgeons, dermatologists, registered nurses, aestheticians and other skincare professionals. His core belief is that by taking an integrated approach, the business can combine high-touch customer service with innovative smart technology to streamline order processing. He is committed to his clients’ success, and aims to contribute to their success by delivering the finest products in conjunction with relevant and adaptive advanced education classes.

Jaquilyn Norton

Vice President & Licensed Esthetician

Jaquilyn has been involved in the beauty industry for ten years. After graduating from Boston College and working in the corporate world, she decided to further her skillset and go back to school for her esthetic license. Jaquilyn’s combined knowledge of business and esthetics makes her a great resource for Bombshell’s customers and trainers. More recently, she has transitioned her focus to our education program, which is a vital component in an industry that’s ever-evolving.

Phaleen Keo

Director of Customer Relations & Licensed Esthetician

Phaleen has been a licensed esthetician for over five years and in the distribution business for seven. Her greatest passion is to help wax professionals and business owners succeed! She is a wealth of knowledge and can assist with purchasing and streamlining orders, both for small businesses and our corporate accounts and franchise partners. Her warm demeanor and outgoing personality is sure to make your shopping experience exceptional.

Loreen Mastrocola

Lead Trainer

Loreen Mastrocola has been a licensed esthetician for 20 years with a specialized focus on waxing. Loreen joined the Bombshell Wax family over three years ago and has been an integral force in solidifying Bombshell Wax as the premier wax line in New England. Prior to joining Bombshell Wax, Loreen became a lead trainer for the European Wax Center in the Northeast and had the opportunity to train hundreds of estheticians throughout the region. She has consulted for Miniluxe, Blo Bars and Tommy’s Wax Centers, among many other large and small successful waxing centers and studios to strengthen their waxing departments, staff technical skills and boost profits. Loreen is also a licensed esthetic instructor and taught for Elizabeth Grady School of Esthetics and currently instructs for Institute de Epidermie Advanced Continuing Education School in Boston. (www.myskinschool.com)
Loreen is known in the New England area as the “Waxing Guru” and is one of the most highly sought after educators in the region.
Loreen’s confidence, waxing technique and professionalism shines through during all of her training sessions. She has a wonderful contagious energy, fun and engaging teaching style, and passion for the industry. Students leave with an abundance of knowledge, business building strategies and extensive practical experience. The fact that Loreen still offers services daily in her practice keeps her current with trends in the industry.

Kate Indigaro

Licensed Esthetician and Brand Educator

Kate is a licensed esthetician as well as makeup artist. She is the owner of Glametics in Stoneham MA. Glametics is a Certified Bombshell Studio. Full body waxing is the number one service at Kate’s studeio, with eyelash extensions and makeup artistry quickly rising to the top. Kate has a background in business and marketing which has been a tremendous asset in helping to build the Bombshell brand. She brings a wealth of knowledge and fun energy to all her trainings.